Daily Archives: 2005-01-20

SDForum: Craig Newmark

Tonight we’re going to the first SDForum Distinguished Speaker Series of 2005 featuring Craig Newmark (founder of Craigslist). They’ve been able to get some notable speakers recently. I’m a big fan of Craigslist and will be interested to hear his side of the story.

Update: Really enjoyed Craig’s presentation. Hearing him talk in person gives you a good sense of how Craigslist has evolved. My friend Phil wrote a nice summary worth reading: Craigslist and Viral Marketing. Craig posted his presentation online as well: Craigslist Challenges (PowerPoint format).

Update 2005-02-04: IT Conversations has published the audio from Craig’s talk. It’s worth listening to a second time.

Applied Marketing

After much cajoling by me, my good friend Philip Bernosky has started his own weblog: Applied Marketing.

In his opening post, Phil wrote:

You might be asking – “why a blog on marketing”. Primarily this is an outlet for me to collect and organize my thoughts and experiences with the function of marketing in any organization – with a primary focus on business. It was born out of my frustrations while working in & with, large and small companies that, by their actions, seem to completely misrepresent or underutilize the role of marketing to their success.

Being so focused on the technology and product development side of things, I’m not as familiar with product marketing as I’d like to be, so hopefully Phil’s blog will enlighten me along the way.