Tonight we’re going to the first SDForum Distinguished Speaker Series of 2005 featuring Craig Newmark (founder of Craigslist). They’ve been able to get some notable speakers recently. I’m a big fan of Craigslist and will be interested to hear his side of the story. Update: Really enjoyed Craig’s presentation. Hearing him talk in person gives you a good sense of how Craigslist has evolved. My friend Phil wrote a nice summary worth reading: Craigslist and Viral Marketing. Craig posted his presentation online as well: Craigslist Challenges (PowerPoint format). Update 2005-02-04: IT Conversations has published the audio from Craig’s talk. It’s…
After much cajoling by me, my good friend Philip Bernosky has started his own weblog: Applied Marketing. In his opening post, Phil wrote: You might be asking – “why a blog on marketing”. Primarily this is an outlet for me to collect and organize my thoughts and experiences with the function of marketing in any organization – with a primary focus on business. It was born out of my frustrations while working in & with, large and small companies that, by their actions, seem to completely misrepresent or underutilize the role of marketing to their success. Being so focused on…