The “Creative” Patent

I continue to receive periodic email newsletters from Creative, hoping that eventually they will update the firmware for my poor little Zen Touch MP3 player. Today’s email included a teaser subject that I couldn’t resist: Creative patents industry-standard MP3 player technology If you guessed that we have another example of patenting the obvious, you’d be right! Here are some choice excerpts from the press release (emphasis mine): Creative’s invention for the user interface for portable media players enables selection of at least one track in a portable media player as a user sequentially navigates through a hierarchy using three or…

Continue Reading →