I’m so used to HTML newsletters being useless without images enabled, I was pleasantly surprised today to receive the latest from Bookpool. What’s different here? No images, no scripts, no web beacons, and instantly viewable in my email client! They do have tracking codes embedded in the outgoing links, but they’re written in a safe way that doesn’t trigger Thunderbird’s phishing filters.
Bookpool has created a clean design that relies online on styling contained in the message itself. I’d love to see more newsletters like this, but I suppose it would be hard for the Brand Police to give up their properly-formatted company logos.
(By the way, Bookpool is an excellent source for technical books if you haven’t tried them yet.)