Overcoming Hurdles to Web App Signup

flow|state has a great pair of articles that summarize well the problems a web application will face with too many obstacles for new users. First, in Hurdles at the entrance to a site: It’s not unusual for a site to position a long sequence of hurdles just inside their entrance. Someone walking in the door might have to clear some or all of these hurdles before they can even try out the site… The list that follows isn’t much of an exaggeration. So many sites require signup and verification before you can figure out what they do, let alone start…

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