NASCAR Sponsorship Exposure Value

This week the Sports Business Journal published their analysis of NASCAR sponsors’ exposure value for 2008: For the second straight year, SportsBusiness Journal/Daily teamed with Kansas City-based sponsorship measurement firm Image Impact to measure the exposure received by companies doing business with NASCAR. This year, we captured and assessed more than 138,000 sponsor impressions, 44 percent more than last year’s study, through NASCAR’s 37-race Sprint Cup Series schedule, which includes the Sprint All-Star Race. The study analyzed almost 600 individual sponsors and tracked their appearance on the TV broadcast of each race. The journal partnered with Image Impact who provided…

Continue Reading →

BlackBerry Storm Simulator

BlackBerry’s latest phone — launched with a ton of advertising — is the BlackBerry Storm, available only through Verizon here in the US. If you’d like to try the phone virtually, you can download the latest BlackBerry simulator. Read on for details.

Continue Reading →

California Voting Guides for 2008

With election time almost upon us, I wanted to do a quick survey of useful voting guides, with a focus on California’s collection of propositions. The California Official Voter Information Guide comes in at a smooth 143 pages, too much for most people to read, so guides like these become essential. Neutral or non-partisan Ballotpedia has a detail proposition list that includes the cost of signatures; also check out their summary of 2008 ballot measures nationwide which has some detailed summaries, including the revelation that California has the most measures on the ballot of any state this election Project Vote…

Continue Reading →