Preventing Scam or Fraud Warnings for Email Newsletters

Some email clients like Thunderbird will sometimes show a scam warning message on emails which appear to be normal and not suspicious. The Thunderbird warning is two-part: first an inline message “This message may be a scam, and second a modal dialog which appears when you click on any link in the email. Combined this could be worrisome for users who aren’t sure what the warning means. I’ve been seeing this more frequently lately with email newsletters. The most common cause is link tracking added by the newsletter delivery vendor (MailChimp, Tinyletter, etc.). The scam warning will come up whenever…

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