Zapier is an interesting service I’ve been playing with lately. It’s somewhat similar to IFTTT, but with more of a business focus. In their words:
Zapier enables you to automate tasks between other online services (services like Salesforce, Basecamp, Gmail, and 224 more). Imagine capturing Wufoo form leads automatically into Salesforce or displaying new Paypal sales in your Campfire team chat room. Zapier lets you automate all these simple tasks and get back to real work.
One recent touch that was nice – they send periodic updates with new actions available in their services. The email updates are focused for just the services you have used in the past. Nice and targeted, and probably leading more users to return and try out the new actions.