Applied Marketing

After much cajoling by me, my good friend Philip Bernosky has started his own weblog: Applied Marketing.

In his opening post, Phil wrote:

You might be asking – “why a blog on marketing”. Primarily this is an outlet for me to collect and organize my thoughts and experiences with the function of marketing in any organization – with a primary focus on business. It was born out of my frustrations while working in & with, large and small companies that, by their actions, seem to completely misrepresent or underutilize the role of marketing to their success.

Being so focused on the technology and product development side of things, I’m not as familiar with product marketing as I’d like to be, so hopefully Phil’s blog will enlighten me along the way.