Monthly Archives: September 2007

Success with Admob for Mobile Advertising

Admob LogoI’ve been running Google AdSense on both my main blog and my mobile website list for almost 4 years now. I don’t get enough traffic to earn anything significant, but it does cover my hosting costs each year.

With the recent increase in traffic to my mobile site, I decided to give Admob a try and so far it’s going great. Two weeks into the switch, everything is up, including clicks, click rate and revenue.

Previously I was using traditional Google Adsense with the 125×125 button. Because it was so big (for a mobile page), I positioned it at the bottom, after all the content. Now with Admob I’m using just a simple text link ad, so it’s positioned right at the top (but still clearly shown as an ad). The position change itself is probably the biggest help on the click rate.

I did run into one problem installing the Admob PHP code. Their standard boilerplate code uses an fopen() call to fetch the ad contents, but on my hosting provider, the allow_url_fopen setting is turned off for security reasons. I modified the code to use curl instead and it works fine now.

2008 NASCAR Schedule

NASCAR Sprint Cup LogoNASCAR just released the 2008 schedule for the top “cup” series, now known as the “Sprint Cup”.

Some notable changes from last year include:

  • With Coors now the official beer sponsor, the future of the “Bud Shootout” is not clear
  • The Chicago race in July will be run on Saturday night (new lights will be installed at the speedway)
  • The weekends off will be moved around slightly

Next season will mark the 50th anniversary of the Daytona 500 and we’re going this year!

Date Track
2/9/2008 Daytona International Speedway (Budwesier Shootout)
2/17/2008 Daytona International Speedway
2/24/2008 California Speedway
3/2/2008 Las Vegas Motor Speedway
3/9/2008 Atlanta Motor Speedway
3/16/2008 Bristol Motor Speedway
3/30/2008 Martinsville Speedway
4/6/2008 Texas Motor Speedway
4/12/2008 Phoenix International Raceway
4/27/2008 Talladega Superspeedway
5/3/2008 Richmond International Raceway
5/10/2008 Darlington Raceway
5/17/2008 Lowe’s Motor Speedway (All-Star Challenge)
5/25/2008 Lowe’s Motor Speedway
6/1/2008 Dover International Speedway
6/8/2008 Pocono Raceway
6/15/2008 Michigan International Speedway
6/22/2008 Infineon Raceway
6/29/2008 New Hampshire International Speedway
7/5/2008 Daytona International Speedway
7/12/2008 Chicagoland Speedway
7/27/2008 Indianapolis Motor Speedway
8/3/2008 Pocono Raceway
8/10/2008 Watkins Glen International
8/17/2008 Michigan International Speedway
8/23/2008 Bristol Motor Speedway
8/31/2008 California Speedway
9/6/2008 Richmond International Raceway
9/14/2008 New Hampshire International Speedway
9/21/2008 Dover International Speedway
9/28/2008 Kansas Speedway
10/5/2008 Talladega Superspeedway
10/11/2008 Lowe’s Motor Speedway
10/19/2008 Martinsville Speedway
10/26/2008 Atlanta Motor Speedway
11/2/2008 Texas Motor Speedway
11/9/2008 Phoenix International Raceway
11/16/2008 Homestead-Miami Speedway

No More San José Grand Prix

San Jose Grand Prix

Flickr Picture Credit


Champ Car this week announced that the annual race through the streets of downtown San José is no more. Instead, the series will return to Laguna Seca, so true racing fans should be excited. San José was always of split minds when it came to the three races run so far. The city subsidies combined with some questionable data provided by the race organizers seemed to doom the long term success of this particular race. SpeedTV.com has more details.

Top 20 Mobile Websites

Update: For the most current data (all of 2008), please see Top Mobile Websites for 2008.

With a recent spike in interest in my mobile website list, I wanted to take a
look at the most popular links. For the past 8 months, I’ve been using MyBlogLog
to help capture not just page views, but keeping track of which links are the
most popular.

I haven’t had a chance to dig deeper into the community aspects of MyBlogLog,
but the Javascript click tracking is very helpful. It won’t track any mobile
browsers for which Javascript is disabled or not present, but the overall trend
should still be accurate.

Based on about eight months’ of data, here are the top 20 sites:

  1. Google Maps
  2. Amazon Anywhere
  3. PDA Animated Weather
  4. The Weather Channel
  5. Google
  6. Fandango
  7. Traffic
  8. StreetIQ Mobile
  9. Wapedia (encyclopedia)
  10. Mobile MapQuest
  11. GameGeek
  12. Mobile DrinkBoy
  13. TV Guide
  14. Netflix Mobile
  15. AccuWeather
  16. Business Week
  17. Flickr Mobile
  18. ESPN.com
  19. My PDA Site
  20. New York Post

Looking at the popular sites, most are what you’d expect (Google, Amazon,
Fandango, etc.). Surprises included PDA Animated Weather and Mobile
DrinkBoy
. It’s quite interesting to see what mobile users have found useful.

If you take a closer look at the full list of outgoing links, there is a bit of
the “long tail” effect. (See the full chart below.) The top 20 sites account for
about a third of the total.