Category Archives: Sports

SuperBowl Ads Fail to Increase Web Traffic

Here’s an interesting report from yesterday quoting Akamai Technologies which found that traffic to advertisers’ website didn’t increase appreciably during the game:

Akamai delivered the Web sites and advertising content for approximately half of the companies that aired commercials during the Super Bowl, according to company spokesperson Jeff Young. This year’s advertisements featured fewer commercials with so-called cliff hangers, which drive viewers to a company’s Web site to see the conclusion of the ad, Young said.

I wonder if there is a good baseline to compare this against. It’s probably not realistic to expect a traffic increase during the game. I think the advertising is more tuned to brand recognition and spreading the message as everyone talks about their favorite SuperBowl commercials.

SuperBowl 42 Commercials

Yesterday’s game was actually close and came down to the wire — much improved compared to the recent trend. The commercials were pretty good, but didn’t seem as extravagant. Even so, there’s always a lot of buzz around all the ads — here are some good sites that showcase all the ads run during the game:

Also, if you liked the NFL commercial featuring Ephraim Salaam and Chester Pitts (both from the Houston Texans), check out the Super Ad: Who Want’s it More? contest. NFL players pitched their stories to be considered for this year’s NFL Super Bowl commercial and the Salaam/Pitts story won.

2008 NASCAR Schedule

NASCAR Sprint Cup LogoNASCAR just released the 2008 schedule for the top “cup” series, now known as the “Sprint Cup”.

Some notable changes from last year include:

  • With Coors now the official beer sponsor, the future of the “Bud Shootout” is not clear
  • The Chicago race in July will be run on Saturday night (new lights will be installed at the speedway)
  • The weekends off will be moved around slightly

Next season will mark the 50th anniversary of the Daytona 500 and we’re going this year!

Date Track
2/9/2008 Daytona International Speedway (Budwesier Shootout)
2/17/2008 Daytona International Speedway
2/24/2008 California Speedway
3/2/2008 Las Vegas Motor Speedway
3/9/2008 Atlanta Motor Speedway
3/16/2008 Bristol Motor Speedway
3/30/2008 Martinsville Speedway
4/6/2008 Texas Motor Speedway
4/12/2008 Phoenix International Raceway
4/27/2008 Talladega Superspeedway
5/3/2008 Richmond International Raceway
5/10/2008 Darlington Raceway
5/17/2008 Lowe’s Motor Speedway (All-Star Challenge)
5/25/2008 Lowe’s Motor Speedway
6/1/2008 Dover International Speedway
6/8/2008 Pocono Raceway
6/15/2008 Michigan International Speedway
6/22/2008 Infineon Raceway
6/29/2008 New Hampshire International Speedway
7/5/2008 Daytona International Speedway
7/12/2008 Chicagoland Speedway
7/27/2008 Indianapolis Motor Speedway
8/3/2008 Pocono Raceway
8/10/2008 Watkins Glen International
8/17/2008 Michigan International Speedway
8/23/2008 Bristol Motor Speedway
8/31/2008 California Speedway
9/6/2008 Richmond International Raceway
9/14/2008 New Hampshire International Speedway
9/21/2008 Dover International Speedway
9/28/2008 Kansas Speedway
10/5/2008 Talladega Superspeedway
10/11/2008 Lowe’s Motor Speedway
10/19/2008 Martinsville Speedway
10/26/2008 Atlanta Motor Speedway
11/2/2008 Texas Motor Speedway
11/9/2008 Phoenix International Raceway
11/16/2008 Homestead-Miami Speedway

No More San José Grand Prix

San Jose Grand Prix

Flickr Picture Credit

Champ Car this week announced that the annual race through the streets of downtown San José is no more. Instead, the series will return to Laguna Seca, so true racing fans should be excited. San José was always of split minds when it came to the three races run so far. The city subsidies combined with some questionable data provided by the race organizers seemed to doom the long term success of this particular race. has more details.