Getting geared up for the Super Bowl this weekend, which also means the usual anticipation, discussion, and review of all the TV advertising contained within. (About 33 minutes’ worth according to the NY Times.) On the NY Times site today I discovered this cool multi-media exploration: The Super Ad Bowl:Two Decades of Players. They have a breakdown of all ads that ran during the big game each year, including a video player so you can relive your favorites. The Times credits Adland as one of the sources for the data. Looks like a great site to follow if you’re at…
The baseball statistician Bill James wrote a great article called Boycott the BCS! this week in Slate, calling for his colleagues to boycott the BCS system for post-season college football.
This week the Sports Business Journal published their analysis of NASCAR sponsors’ exposure value for 2008: For the second straight year, SportsBusiness Journal/Daily teamed with Kansas City-based sponsorship measurement firm Image Impact to measure the exposure received by companies doing business with NASCAR. This year, we captured and assessed more than 138,000 sponsor impressions, 44 percent more than last year’s study, through NASCAR’s 37-race Sprint Cup Series schedule, which includes the Sprint All-Star Race. The study analyzed almost 600 individual sponsors and tracked their appearance on the TV broadcast of each race. The journal partnered with Image Impact who provided…
It looks like this week’s storm brought over a foot of snow to the Sierras. Combine that with low temperatures and snow-making equipment, and Boreal ski resort is opening today!
No, it’s not “red state” vs “blue state”. It’s the NFL’s allocation of regional game broadcasts on the two main broadcast networks (Fox and CBS). The site NFL TV Distribution Maps has the (unofficial) word on which games are shown where each weekend. The maps won’t tell you why your city gets a game you don’t care about, but at least you can see what a hodgepodge it is. (Via The Map Room)